What common mistakes do small-scale business leaders make when implementing their social media strategies? There are quite a few and we’re going to look into it so that your strategy comes out solid. Thinking of social media implementation as a sprint instead of a marathon A lot of people expect the job to be quick and simple but that’s not the case. You can’t get into it and commit a month to social media then step back and hope it all work out in the end: the entire plan will fall by the
wayside and you won’t have anyone to blame but yourself. Give it time to grow and be there to make sure you adjust the details of your plan as needed.
1. Not having a strategy
This would have to be the biggest mistake anyone could make when
running any type of business. Have a clear strategy and understand why
you are using it and what you expect to get from it. Also, keep tabs on the
movements on your social platforms to make sure you’re on track and have
what you need to support the totality of your efforts just in case you need to
protect the entire campaign from being disjointed.
2. Not listening
Just because you have good content and can keep your audiences
engaged indefinitely doesn’t mean you should go out on a relentless rant
about whatever you think is important. The core of what you’re doing
should be to make connections; and, just like what happens in the real
world, (away from the internet) people will like you more if you seem to
listen to their rambles and want to help them. If you’re constantly talking
and not paying attention to the feedback then you’ll miss out on a great
3. Posting bad feelings
This happens more times than you’d imagine. A few CEOs have resulted to
using sites like Twitter to air their bad feelings, starting pointless arguments
with competitors, workers, etc. some people go as far as posting
derogatory language and that’s about as low as anyone can get. Try to
remember ethics and conduct yourself professionally- that way people will
respect you and you won’t have to worry about brand image.
4. Not moderating self-promotion
This happens occurs more in small businesses where the owners spend
most of their time trying to market or promote themselves. Don’t forget
social media is constantly evolving; so what you’re doing now might not
appear to hurt your business, but your brand could suffer later on. Look at
the forums and find out what the customers are saying. And don’t forget
about the reach you have on social media. It can take over two decades to
build a business and watch it go down in 20 minutes because someone
wasn’t paying attention.
5. Unrealistic goals
You cannot expect social media to run your business entirely. It’s not the
only way to get results to so polish up the other tools you have in your
arsenal and see how you can compartmentalize. Whatever plans you come
up with, ensure you set reasonable expectations for your team.
6. Not making the posts relevant to the customer
Nobody wants to receive 20 tweets a day hearing about you. People want
messages that are relevant and of value to them. So give them something
that’s going to be interesting, useful and shareable: but don’t send too
many messages because you don’t want the consumer annoyed. Keep the
messages short, succinct and of value to the consumer.